Go figure how does that fit.
Call me crazy but I'm standing in the grocery store looking
at ice cream the other day. I like one
particular flavor strawberry. Not real particular on whose.
And then there is the one I or my wife get a craving for and it’s the only one I’ll
have to make a special trip to the store for my wife and I’ll go purchase for immediate consumption.
Its Haagen-Dazs vanilla Swiss almond. Think about your
business when I talk about this ice cream and how can you position yourself
like Hagan daz does in the marketplace.
It's made with the finest ingredients (finest workmanship)
It never goes on sale like the others, no buy one get one
free (no discounts in the stores)
It's comes in 3 sizes .
A sample size to get
you hooked.
14 ounce size. Which cost
$4.59, everyone else s half gal size is
that price( it’s priced for value and scarcity)
28 oz size. Which cost $7.95 and I’ve only seen that size
in vanilla and chocolate That's 18.17 a
half gallon almost 400 % higher than their competitor.
(They don't have a competitor) they create scarcity because
you can't buy a half gallon. They are not an ice cream commodity.
They have created a sweet spot niche in the market place.
How can they get away with it? They do because they have set
themselves apart from the rest.
What are some ways you can set your self apart?
Now go figure out how can you get away with creating that sweet spot in your marketplace?
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