Do you get the most from your marketing buck?

Or have you thought about it.
Ive been there before also  and you say I put my money into an add  or flyer or any campaign  and hope that God has mercy on me and I get some business from spending all that money on marketing. Not to be flippant but what if it could be more scientific.

What if you could create a system that you could squeeze every penny out and make it count.
You can, its called value based marketing.or direct response marketing .
You actually do it by giving reports away. that's your marketing.

You think I'm crazy I'm not
this is what actually happens when you do it this way
1. You become an expert in your market place.
2.  You attract buyers before they are even thinking about buying,
3. You actually close a bigger  percent of sales
4.Fills the pipeline faster you get buyers now and people who raised their hands to follow up with .
5.Gets you higher pricing because you have established yourself as the expert.
6. Builds a wider audience,

for you who are thinking my peps are different they are not.My peps and yours think the same .

for more information you can go to HERE
We just created a podcast just from contractors for contractors
called Contractors Secret Weapon  your unfair advantage
go listen and leave a comment

If you could choose Haagen-Dazs or store brand?

                              Go figure how does that fit.

           Call me crazy but I'm standing in the grocery store looking at ice cream the other day.  I like one particular flavor strawberry. Not real particular on whose.

And then there is the one I or my wife  get a craving for and it’s the only one I’ll have to make a special trip to the store for my wife  and I’ll  go purchase for immediate consumption.

Its Haagen-Dazs vanilla Swiss almond. Think about your business when I talk about this ice cream and how can you position yourself like Hagan daz does in the marketplace.

It's made with the finest ingredients    (finest workmanship)

It never goes on sale like the others, no buy one get one free (no discounts in the stores)

It's comes in 3 sizes .

 A sample size to get you hooked.

14 ounce size.  Which cost $4.59,   everyone else s half gal size is that price( it’s priced for value and scarcity)

28 oz size.   Which cost $7.95 and I’ve only seen that size in vanilla and chocolate   That's 18.17 a half gallon almost 400 % higher than their competitor.

(They don't have a competitor) they create scarcity because you can't buy a half gallon. They are not an ice cream commodity.

They have created a sweet spot niche in the market place.

How can they get away with it? They do because they have set themselves apart from the rest.

What are some ways you can set your self apart? 
 Now go figure out how can you get away with creating that sweet spot in your marketplace?